Bershidsky: Big Tobacco’s future as Big Marijuana.

More than 19 million Americans aged 12 and older reported using marijuana in 2012. If recreational marijuana is ever legalized beyond the four states where it’s currently permitted, the tobacco companies will be perfectly positioned to capture this vast market.

They already have distribution systems (licensed tobacco sellers already dispense medical marijuana in a number of states), marketing machines, industrial facilities to make marijuana cigarettes and package cannabis for use in vaporizers, patented designs for the vaporizers themselves, research laboratories (and possibly even a head start on commercial product development) and, last but not least, cash resources.

They already have distribution systems (licensed tobacco sellers already dispense medical marijuana in a number of states), marketing machines, industrial facilities to make marijuana cigarettes and package cannabis for use in vaporizers, patented designs for the vaporizers themselves, research laboratories (and possibly even a head start on commercial product development) and, last but not least, cash resources.

Read full article on Denver Post.

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