Las Vegas recreational marijuana retailer Acres Cannabis said it’s completed a deal to advertise in Allegiant Air’s in-flight magazine, another sign of a growing movement by cannabis companies to expand their advertising reach through transportation outlets.

Some other companies that have gone this route:

  • Price-comparison app Wikileaf, which in June started a three-month video ad campaign on Virgin America’s seatback screens.
  • New York medical marijuana dispensary Vireo Health, which last May launched a four-week MMJ public awareness push by displaying posters in almost 100 of the Big Apple’s subway stations.

Acres said it will begin running a full-page ad in Allegiant’s Sunseeker magazine on Sept. 1, the Las Vegas Sun reported, and the campaign will run through October. This appears to be the first time a cannabis company has run an ad in an in-flight magazine.

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