Marijuana might still be technically illegal at the Federal level, but Netflix (NFLX) isn’t letting that stop it from participating in weed culture. Last month the company released a selection of branded bud to promote a slate of its TV offerings. All strains bore the company’s logo on the label, and each was recommended for consumption while watching a particular Netflix show.
Netflix doesn’t and won’t sell marijuana, as do direct-supply Canadian medical pot companies Canopy Growth (TWMJF) and Aphira . Nor does it develop medical treatments using THC and cannaboids, like GW Pharmaceuticals (GWPH), or provide equipment favored by pot growers, a la Scotts Miracle-Gro (SMG). It’s using the green only as a marketing device.
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