When we heard that Elon was planning to sell underpants to help fund his trip to Mars, we knew there had to be some way we could help.

But nobody wanted our underpants.

So, we decided on a fresher approach, and quickly realised there were a distinct lack of Musk-based puns on the internet. Introducing “Elon’s Musk Co.”, a fragrance company inspired by everybody’s favorite billionaire technology mogul.

Here’s our Top Secret master plan:

1. Sell air-fresheners
2. ?
3. Profit
4. Buy Model 3’s

Elon’s Musk is a real product, designed and created by a couple of Elon Musk fans who would love to see his face dangling from every Tesla in town. Our product and brand is intentionally a parody, and is not connected to the real Elon Musk.

Secretly though, we’d love for him to buy one.